The advantages of outsourcing translation
Are you looking to grow your business? Conquer new markets? If the answer is a resounding "YES," read on to discover the advantages of outsourcing your translation.
Managing a business successfully means moving the goalposts once your initial objectives have been achieved. This can mean expansion to other countries and markets. However, going global can be complicated, even for larger companies with many resources at their disposal.
Mercedes-Benz, for example, tried to attract Chinese customers by launching the brand with the name "Bensi". Unfortunately, what the car giant did not know was that this concept means something along the lines of "prepare for death" in Chinese. When made aware of the fateful nature of its name in Chinese, Mercedes-Benz then opted for a much less macabre alternative: "Ben Chi" ("Full speed ahead").
This example shows how important it is plan your international expansion carefully. This means finding a way to overcome cultural and linguistic barriers: here, outsourcing your translation can be a great help.
The advantages of outsourcing translation
Reduction of costs
For companies who diversify their translation services, outsourcing to a single supplier could directly impact their HR costs. Employees don't need to spend time requesting translations from several suppliers, managing the translations, checking costs, rounding up invoices, and more. This red tape doesn't add value and can undermine the productivity of the employees. Companies can therefore direct their resources to tasks which are directly related to their business, improving the competitiveness of their product or service and, consequentially, sales.
In addition, companies can negotiate better prices due to the volume of their translations than if they spread the service over multiple suppliers.
Focus on the primary activity
Outsourcing translation allows companies to focus on their core business, rather than expending resources, both human and financial, on work that is not conducive to their main activity. This can improve performance by eliminating unnecessary distractions.
Quality improvement
The customer will benefit from translators who are specialised in the relevant field, so that they are not only rigorous in terms of language but are able to infuse the texts with the company values and brand identity. This leads to benefits for the development of new projects, ensures maximum translation quality and ensures standardisation of the content to create a consistent brand image.
Continuous availability
Many companies have in-house translators who typically work on a fixed schedule, taking holidays and bank holidays off like any other worker. They are therefore not able to take on projects that may crop up on weekends or holidays.
While there will be periods with little work to be done, there will also be periods where large quantities of translations are needed. An in-house translator will struggle to take on urgent projects if they already have a full workload.
Outsourcing your translation can be a huge help in these cases. Delegating the workload to a translation company such as AT, which works with countless specialised and native translators, allows you to request a translation at any time on any date. Not all companies can count on the resources which are available to AT and which allow the level of service to be maintained regardless of the translation volume.
Increased productivity
A translation with a large volume of words can be carried out by several translators at once (with each specialised in the subject matter) and is managed by one single person (the project manager), which is why the time to market is considerably reduced. Executing the same amount of work in a shorter period of time significantly increases business productivity.
Access to the latest translation technology
Hiring a suitable translation company, such as AT, allows customers to access the most innovative technology with no investment of their own.
Increased competitiveness
The objective of outsourcing translation is to ensure that the company adopts a strategic position in a competitive market and a globalised environment. Outsourcing translation allows us to reduce the costs for companies, therefore achieving greater productivity in a way that is flexible for them.
If you want your business to go global with well-established foundations, it is essential to convince your potential customers with quality translation. Outsourcing your company's translation can save you time and money and ensure success on an international level. Shall we talk?
