AT attends Hoy es Marketing

On 18 April, Hoy es Marketing 2018 took place in Madrid. We didn't have to think twice about attending this event dedicated to marketing and management. Here's what happened!

What is Hoy es Marketing?

This annual event is aimed at professionals and executives from the business world, marketing, communication and the digital economy organised by ESIC Business & amp; Marketing School, a leading business school worldwide.

The event is currently being staged in 9 cities in Spain (Santiago, Zaragoza, Valencia, Pamplona, Barcelona, Bilbao, Granada, Seville and Madrid) under the slogan: “Rethinking Management. New Economy, New Market, New Business & amp; New Social Models ”. The aim is to present successful marketing strategies implemented by large enterprises, and define future business expectations and trends.

More than 2,800 attendees came together in Madrid, while another 2,000 people streamed the event. We were able to attend presentations given by the Managing Directors of Leroy Merlin, BBVA, AS, and Llorente y Cuenca.

In addition, this year the Next Marketing Trends & Cup study was presented, prepared jointly by ESIC and GFK , Germany's largest research company, in which more than 25 multinational marketing directors took part. Its main objective it is to depict the vision of these companies with respect to the current marketing atmosphere in Spain, the trends over the next few years, and the professional profile necessary to address this new reality.

Hoy es Marketing provides an excellent opportunity to learn how Spanish companies understand and approach marketing.