Translate your newsletters and increase your sales
Why is newsletter translation important for increasing sales in your business? Newsletters are a global communication tool used to build loyalty and communicate regularly with your customers. Once considered low-tech and unfashionable, newsletters are proving increasingly valuable by managing to keep your brand's presence in the mind of consumers. However, we shouldn't bombard our customers with too many emails in a short period of time!
Translating newsletters, although it may not seem important, helps companies to increase business sales. Many companies today decide to open their borders to new markets, so it is important to translate the content of newsletters, websites, press releases, etc. into the language of each market. There are plenty of sectors that require translation services, and the fashion industry is among them. Since it is a global product, these companies need fashion translations.
Why should you translate newsletters?
Newsletters have become an important international marketing tool aimed at increasing customer base and encouraging customer loyalty. Newsletters are reports written by brands or companies and sent regularly to their subscribers by email, and they contain news or interesting information from the sector.
It has been said that this type of marketing strategy is no longer effective, but in fact, quite the opposite is true. As we explained in one of our previous articles, there are now many emailing tools available for handling this type of mass e-mails. They can contain all types of information, ranging from news and information from the sector, to promotions, discounts and offers for loyal clients, among others.
Once the national customer base is consolidated and a company decides to broaden its horizons and expand its business, the translation of newsletters and the adaptation of the content to the new target users becomes essential.The translation of newsletters should be assigned to translators specialising in online marketing, who must have enough experience and knowledge of this field to transmit messages clearly and accurately in the various target languages.
Advantages of translating newsletters
- It increases your chance of sales, because the message reaches potential customers in their native language.
- It increases your presence on social networks when you send a newsletter in a customer's native language. It will help you reach a larger audience.
- The newsletter open rate will increase, as people tend to skip or delete emails received in foreign languages.
- It will help to build loyalty among foreign customers, as they will perceive the foreign brand or company to be much more accessible.
Have you now decided to translate your newsletters? Contact us!
