Why translate your company's LinkedIn profile?

In the technological world that we live in, LinkedIn is a major marketing tool for companies across the world. As a career-focused platform for hundreds of millions of users worldwide, LinkedIn offers a professional networking and establishes a link between jobseekers, employees and employers. But above all, it enables for B2B connections. It takes just a few introductory lines to see the importance of translating your company's LinkedIn profile. Let's take a look in more detail.

Reasons to translate your company's LinkedIn profile into different languages

There are a number of reasons to have a multilingual LinkedIn company profile. Let's take a look.

Enhanced visibility

With almost 740 million members and 55 million registered companies, LinkedIn offers visibility through its extensive network, in both web and mobile version. Although English is by far the most popular language on the platform, 20% of online users still prefer to use their native language for a more "friendly" user experience. With this information in mind, it soon becomes clear why you need to translate your company's LinkedIn profile. It will be easier for your company to reach a large number of potential customers throughout the world.

More international visits

As we mentioned, having your LinkedIn company profile translated into several languages means better access to international customers. This enhances not just the visibility but the credibility of your company, thanks to your efforts to improve the user experience. According to research by Alexika, 40% of global consumers tend to reject a product if the website is in a foreign language.

In other words, translating your LinkedIn company profile can give native users greater confidence, make them stay longer on your page and making them more likely to buy the services or products you offer.

Better SEO

One of the advantages of LinkedIn is the impact it has on search engines. Better ranking!

Moreover, if you translate your company profile, search engines will index them in all the languages you have translated them into. This point in itself is reason enough to translate your company's LinkedIn profile, don't you think?

How do you translate your company's LinkedIn profile?

Once you have created your company's profile, you might want to translate it for the foreign markets that are most relevant to your company. To enter the translated texts, simply edit the page. To do this, start from the main menu of your personal account and go to manage company profile. Once you're there, click edit. A window will open from which you can access "Language management" and you will see the option "Add language." When you click on the "Add language" option, a window will appear, where you can choose from 32 languages.

Trust in a quality translation

LinkedIn is the most influential professional network in the online world, and therefore an essential tool to promote our company in the digital world and offer simple access to foreign markets. Your best option is to use a translation company to translate your company's LinkedIn profile. They will not just translate the content, but will localize it to your target market. Shall we talk?